Looking for work in the 21st century will require you to sometimes try new strategies to get results. One promising technique is to utilize social media in your job search.
For your professional image on the Internet, many job seekers create and use a profile on LinkedIn.com. LinkedIn has several similarities to the Facebook platform, but it is entirely centered on your career and professional life. And while many people are familiar with Facebook, they don’t realize that their presence on Facebook can help them with finding work, if they know how to use Facebook the right way. The key phrase in all of this is PROFESSIONAL IMAGE: the way you look, talk, and act on a job is often totally different than the way you behave around your loved ones, and that applies to how you appear online. In fact, most employers now Google your name and look for your social media accounts to see if you deserve to work at their company (and employers have the right to see your social media pages before they allow you to apply for a job).
Some things to consider about the importance of LinkedIn and Facebook for job searching:
- The vast majority of recruiters will use social media accounts to find job candidates, so you should carefully control how you look online
- Your privacy settings with your accounts must be set correctly, and you should monitor what others in your social network post in your accounts
- Just like your resume, your professional image must emphasize the things that make you the best candidate: your RELEVANT WORK HISTORY, your RELEVANT EDUCATION, TRAINING AND SKILLS, and your RELEVANT TRACK RECORD OF PROFESSIONAL SUCCESS
- Your online presence needs to be found quickly by employers and recruiters, so everything about you should be easy to find through Search Engine Optimization – this can include keywords and career information that’s targeted to specific job goals that you have
To find out more about what social media can do for your job search, attend our Job Searching and Social Media workshop